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Visual Communication

Basic & On Demand

Enrollment for Basic and On Demand courses is open on a rolling basis.

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Plus

Teachers can use the complete Plus course curriculum for flexible instruction.

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Course Summary

Explore the power of storytelling through Visual Communication, where creativity meets technology. Develop skills in digital art, from beginning photographic techniques to building a foundation in digital design. Discover your voice as a responsible digital citizen and creator, crafting impactful visual stories that resonate with audiences. 

Through this year-long course, you’ll refine your artistic process, think critically about AI and visual authenticity, and gain an understanding of modern visual communication’s evolution—all while preparing for future careers in digital media, design or business.

Curriculum

This is a 2-semester course. You must complete Semester 1 before beginning Semester 2.

Unit 1: Introduction to Visual Communication
  • History of Mass Communication
  • Photo Composition
  • Project: Worth a Thousand Words
Unit 2: Principles of Perception
  • Gestalt Principles of Visual Perception
  • Project: A Day In My Shoes
Unit 3: Image Ethics & AI
  • Photographer Etiquette
  • Project: Street Photography
Unit 4: Image vs. Text
  • Text vs. Icons
  • Typography
  • Project: Typography
Unit 5: Color Communicates a Message
  • Color Communication
  • Color Like a Kindergartner
  • Project: Selective Color
Unit 6: Creation & Artistic Process
  • Revising & Reimagining
  • Project: Reimagining a Vision
Unit 7: Personal Visual Narratives
  • Visual Narratives & Myths
  • The Vector vs. Pixel Dilemma
  • Project: AI Alter Ego Saga
Unit 8: Image as Entertainment
  • Effective Communication Styles for Entertainment
  • Project: Entertaining with Memes
Unit 9: Image as Brand
  • Top Marketing Campaigns
  • Project: Brand Campaign Via Social Post
Unit 10: Image Communicates Identity
  • Social Media & Identity
  • Project: Identity Design
Unit 11: Image as History
  • WPA Poster Archive
  • Project: Historical Design
Unit 12: Image as Fine Art
  • Aesthetics of Image Creation
  • Project: Fine Art Photography Series
Unit 13: Image as Community
  • Inside Out
  • Project: Community Mural Design
Unit 14: Image as Voice
  • Voice of an Artist
  • Project: Mixed Media Portraits